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    Is MBA in Marketing good after B.Tech. in IT?

    is it good to do MBA in marketing after i.t. engineering(B.E) ?

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    amit89itbhu is offline Junior Member amit89itbhu is on a distinguished road
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    Re: Is MBA in Marketing good after B.Tech. in IT?

    Hi

    Marketing is a good field to have your MBA.
    What subject you choose after your graduation, its totally on your interest.

    You can choose among
    1. Marketing Management
    2. IT/ITES/ Systems
    3. Operation Management
    4. Strategy Management
    5. Human Resource Management

    Since you are IT engineering, you can choose IT/ITES in MBA if you are interested. You will have to study subjects like

    Internet Based Platform Strategies
    Enterprise systems and IT strategy
    E-Governance
    Business Process Re engineering
    Data Mining and Business Intelligence

    If you have inclination towards Marketing then you will have subjects like
    Advanced Marketing Research (with SPSS)
    Brand Management
    Consumer Behavior
    Marketing of FMCG
    Marketing of Services
    Consumer Behaviour
    Pricing Strategies
    Marketing to Bottom of the Pyramid and Rural Consumers
    B2B Marketing
    Integrated Marketing Communication
    Sales and Distribution Management
    Consumer Behaviour
    Pricing Strategies
    Marketing to Bottom of the Pyramid and Rural Consumers
    B2B Marketing
    Integrated Marketing Communication
    Sales and Distribution Management

    All the best

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