1. #1
    Unregistered Guest

    Marketing Plan Query?

    I need a sample Marketing Plan of a product preferably any Candy focusing on the competitive strategy.



  2. #2
    nikhil202k is offline Senior Member nikhil202k is on a distinguished road
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    Re: Marketing Plan Query?

    Details about Marketing Plan Query :- If you want to achieve goal in Marketing then you required to prepared Marketing plan strategy.A good marketing plan should work with strength of business in core companies.

    According to Indian ideology where the size of Market is not a constraint and growing in a healthy manner.

    Resolution procedure of Marketing plan :-

    i) You require to collect research based information from customer's websites .

    ii) You will also provide support facility of the video content.

    Regards
    ​Nikhil

  3. #3
    vikas2808 is offline Senior Member vikas2808 is on a distinguished road
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    Re: Marketing Plan Query?

    Dear friend


    A marketing plan may be part of an overall business plan.
    Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.

    New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. This variability makes the process of new product development subject to the emerging organizational issues of the day. In general, a long-run, focused, and ongoing strategic commitment to attractive market opportunities should define the role of new product development. New product development should be integrated into an organizations strategy and significantly contribute to its perpetual renewal.

    thank you for asking the question

  4. #4
    prasad_19in@yahoo.co.in is offline Senior Member prasad_19in@yahoo.co.in is on a distinguished road
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    Re: Marketing Plan Query?

    Dear Aspirant,

    What I have understood with your query isthat you wanted a Marketing Plan in respect of ‘chocolate/candy’ product with
    astrategy to tackle the cut-throat competition. Is it Right?

    I will explain few points as per myperception and that will also add a strategy to the business. OK.

    MarketingPlan

    1. First, you must make a compendium of detailsregarding targeted area/regions of marketing, Strategy outline for
    selling ofyour candy product with respect to the Quality ControlCertifications/procedures with taste makers which are
    unique to the otherproducts already in the market.
    2. You must comprise the financialstatus/allocation towards the advertisements/publicity points as well as the
    media you are going to choose to promote all these. 3. You must describe the uninterrupted RawMaterial Supply how/what/where/ basis and procedures, transport
    you use towardsdelivering the finished product (Candy) and further supply chain points. 4. Marketing Department structure 5. List out all the products in the market matchingto the price tag of your intended product and also a separate
    list for productswhich are of similar ingredients and taste and their percentage of sales in themarket. With a special
    stress on what are lacking by them and customers’ responsereports. 6. A strategy can be developed now with allthese information, where you want to sell the product and fill the
    gaps of yourcompetitors and sell the product wisely. 7. Overview the time frame from Raw Materialto Finished product and Stores to Distribution Points and from
    there to theRetail Outlets’ Point. This will give you clear idea about the bottlenecks andgray areas, where you
    require the attention in order to move your productsmoothly. ===========Hopethis above Marketing Plan will help you in long way for better profits. Best ofLuck..

  5. #5
    rupinder is offline Junior Member rupinder is on a distinguished road
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    Re: Marketing Plan Query?

    A Marketing Plan should emphasise on the message to be conveyed to the target audience and the type of media to be used. In case of candies the main target audience is children and lower age group of the population.Next you should know the image of the competitor's product in the market and perception of customers.This will help you to highlight how your product is different from the rest.A questionnaire focussing on flavour,costs,availability etc can be used to collect first hand information.You should also contact wholealers and retailers for a secondary source of information.

    You should prepare a budget of Advertising allocation and use it effectively and efficiently.Choose proper advertising mediums like newspaper,comics,TV etc for creating information.You can also measure the response of children by conducting a pilot survey of free sample distribution and according bring improvements in the product based on feedback.Use of free gifts or coupons can be used for sales promotion.

  6. #6
    Mukhtar Deshmukh is offline Junior Member Mukhtar Deshmukh is on a distinguished road
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    Re: Marketing Plan Query?

    My dear friend, Sample of marketing of a product1). Marketing strategy2). Mission3). Marketing objective4). Financial objective5). Target market6). Positioning7). Strategies8). Marketing mix9). Market research Etc.

  7. #7
    Vandana is offline Senior Member Vandana is on a distinguished road
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    Re: Marketing Plan Query?

    Query Marketing s our practice of extracting insights from consumer search activity to drive marketing return on investment (ROI) across all channels. Search queries are a window into your consumers and their intent.

  8. #8
    ch.manoj is offline Senior Member ch.manoj is on a distinguished road
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    Re: Marketing Plan Query?

    Dear Aspirant,

    What I have understood with your query isthat you wanted a Marketing Plan in respect of ‘chocolate/candy’ product with
    astrategy to tackle the cut-throat competition. Is it Right?

    I will explain few points as per myperception and that will also add a strategy to the business. OK.

    MarketingPlan

    1. First, you must make a compendium of detailsregarding targeted area/regions of marketing, Strategy outline for
    selling ofyour candy product with respect to the Quality ControlCertifications/procedures with taste makers which are
    unique to the otherproducts already in the market.
    2. You must comprise the financialstatus/allocation towards the advertisements/publicity points as well as the
    media you are going to choose to promote all these. 3. You must describe the uninterrupted RawMaterial Supply how/what/where/ basis and procedures, transport
    you use towardsdelivering the finished product (Candy) and further supply chain points. 4. Marketing Department structure 5. List out all the products in the market matchingto the price tag of your intended product and also a separate
    list for productswhich are of similar ingredients and taste and their percentage of sales in themarket. With a special
    stress on what are lacking by them and customers’ responsereports. 6. A strategy can be developed now with allthese information, where you want to sell the product and fill the
    gaps of yourcompetitors and sell the product wisely. 7. Overview the time frame from Raw Materialto Finished product and Stores to Distribution Points and from
    there to theRetail Outlets’ Point. This will give you clear idea about the bottlenecks andgray areas, where you
    require the attention in order to move your productsmoothly. ===========Hopethis above Marketing Plan will help you in long way for better profits. Best ofLuck..

  9. #9
    bl.siyol is offline Junior Member bl.siyol is on a distinguished road
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    Re: Marketing Plan Query?

    MarketingPlan1. First, you must make a compendium of detailsregarding targeted area/regions of marketing, Strategy outline forselling ofyour candy product with respect tothe Quality ControlCertifications/procedures with taste makers which areunique to the otherproducts already in the market.2. You must comprise the financialstatus/allocation towards the advertisements/publicity points as well as themedia you are going to choose to promote all these. 3. You must describe the uninterrupted RawMaterial Supply how/what/where/ basis and procedures, transportyou use towardsdelivering the finished product (Candy) and further supply chain points. 4. Marketing Department structure 5.List out all the products in the market matchingto the price tag of your intended product and also a separatelist for productswhich are of similar ingredients and taste and their percentage of sales in themarket. With a specialstress on what are lacking by them and customers¡¯ responsereports. 6. A strategy can be developed now with allthese information, where you want to sell the product and fill thegaps of yourcompetitors and sell the product wisely.Youshould also contact wholealers and retailers for a secondary source of information.You should prepare a budget of Advertising allocation and use it effectively and efficiently.Choose proper advertising mediums like newspaper,comics,TV etc for creating information.one thing you can do as you said you are a bright student you will take entrance test of MBA exams if you will qualified you may finance by banks and you can take loanfrom any bank which you have to return after getting job.

  10. #10
    pinky.1234 is offline Senior Member pinky.1234 is on a distinguished road
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    Re: Marketing Plan Query?

    Hi friend,

    A Marketing Plan should emphasise on the message to be conveyed to the target audience and the type of media to be used. In case of candies the main target audience is children and lower age group of the population.Next you should know the image of the competitor's product in the market and perception of customers.This will help you to highlight how your product is different from the rest.A questionnaire focussing on flavour,costs,availability etc can be used to collect first hand information.You should also contact wholealers and retailers for a secondary source of information.

    You should prepare a budget of Advertising allocation and use it effectively and efficiently.Choose proper advertising mediums like newspaper,comics,TV etc for creating information.You can also measure the response of children by conducting a pilot survey of free sample distribution and according bring improvements in the product based on feedback.Use of free gifts or coupons can be used for sales promotion.

    Regards

  11. #11
    manu3 is offline Senior Member manu3 is on a distinguished road
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    Re: Marketing Plan Query?

    hi dear
    [h=2]The marketing planning process[/h]Marketing process can be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. In most organizations, "strategic planning" is an annual process, typically covering just the year ahead. Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead.
    To be most effective, the plan has to be formalized, usually in written form, as a formal "marketing plan." The essence of the process is that it moves from the general to the specific, from the vision to the mission to the goals to the corporate objectives of the organization, then down to the individual action plans for each part of the marketing program. It is also an interactive process, so that the draft output of each stage is checked to see what impact it has on the earlier stages, and is amended.
    [h=2][edit]Marketing planning aims and objectives[/h]Behind the corporate objectives, which in themselves offer the main context for the marketing plan, will lie the "corporate mission," which in turn provides the context for these corporate objectives. In a sales-oriented organization, the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission.
    This "corporate mission" can be thought of as a definition of what the organization is, of what it does: "Our business is ...". This definition should not be too narrow, or it will constrict the development of the organization; a too rigorous concentration on the view that "We are in the business of making meat-scales," as IBM was during the early 1900s, might have limited its subsequent development into other areas. On the other hand, it should not be too wide or it will become meaningless; "We want to make a profit" is not too helpful in developing specific plans.
    Abell suggested that the definition should cover three dimensions: "customer groups" to be served, "customer needs" to be served, and "technologies" to be used.[1] Thus, the definition of IBM's "corporate mission" in the 1940s might well have been: "We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means ofpunched cards [technology]."
    Perhaps the most important factor in successful marketing is the "corporate vision." Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy — indeed, it was perhaps the main theme of the book by Peters and Waterman, in the form of their "Superordinate Goals." "In Search of Excellence" said: "Nothing drives progress like the imagination. The idea precedes the deed." [2] If the organization in general, and its chief executive in particular, has a strong vision of where its future lies, then there is a good chance that the organization will achieve a strong position in its markets (and attain that future). This will be not least because its strategies will be consistent and will be supported by its staff at all levels. In this context, all of IBM's marketing activities were underpinned by its philosophy of "customer service," a vision originally promoted by the charismatic Watson dynasty. The emphasis at this stage is on obtaining a complete and accurate picture.
    A "traditional" — albeit product-based — format for a "brand reference book" (or, indeed, a "marketing facts book") was suggested by Godley more than three decades ago:
    1. Financial data—Facts for this section will come from management accounting, costing and finance sections.
    2. Product data—From production, research and development.
    3. Sales and distribution data — Sales, packaging, distribution sections.
    4. Advertising, sales promotion, merchandising data — Information from these departments.
    5. Market data and miscellany — From market research, who would in most cases act as a source for this information. His sources of data, however, assume the resources of a very large organization. In most organizations they would be obtained from a much smaller set of people (and not a few of them would be generated by the marketing manager alone).

    It is apparent that a marketing audit can be a complex process, but the aim is simple: "it is only to identify those existing (external and internal) factors which will have a significant impact on the future plans of the company." It is clear that the basic material to be input to the marketing audit should be comprehensive.
    Accordingly, the best approach is to accumulate this material continuously, as and when it becomes available; since this avoids the otherwise heavy workload involved in collecting it as part of the regular, typically annual, planning process itself — when time is usually at a premium.
    Even so, the first task of this annual process should be to check that the material held in the current facts book or facts files actually is comprehensive and accurate, and can form a sound basis for the marketing audit itself.
    The structure of the facts book will be designed to match the specific needs of the organization, but one simple format — suggested by Malcolm McDonald — may be applicable in many cases. This splits the material into three groups:
    1. Review of the marketing environment. A study of the organization's markets, customers, competitors and the overall economic, political, cultural and technical environment; covering developing trends, as well as the current situation.
    2. Review of the detailed marketing activity. A study of the company's marketing mix; in terms of the 7 Ps - (see below)
    3. Review of the marketing system. A study of the marketing organization, marketing research systems and the current marketing objectives and strategies. The last of these is too frequently ignored. The marketing system itself needs to be regularly questioned, because the validity of the whole marketing plan is reliant upon the accuracy of the input from this system, and `garbage in, garbage out' applies with a vengeance.
      • Portfolio planning. In addition, the coordinated planning of the individual products and services can contribute towards the balanced portfolio.
      • 80:20 rule. To achieve the maximum impact, the marketing plan must be clear, concise and simple. It needs to concentrate on the 20 percent of products or services, and on the 20 percent of customers, that will account for 80 percent of the volume and 80 percent of the profit.
      • 7 Ps: Product, Place, Price and Promotion, Physical Environment, People, Process. The 7 Ps can sometimes divert attention from the customer, but the framework they offer can be very useful in building the action plans.
    It is only at this stage (of deciding the marketing objectives) that the active part of the marketing planning process begins. This next stage in marketing planning is indeed the key to the whole marketing process.
    The "marketing objectives" state just where the company intends to be at some specific time in the future.
    James Quinn succinctly defined objectives in general as: Goals (or objectives) state what is to be achieved and when results are to be accomplished, but they do not state "how" the results are to be achieved.[3] They typically relate to what products (or services) will be where in what markets (and must be realistically based on customer behavior in those markets). They are essentially about the match between those "products" and "markets." Objectives for pricing, distribution, advertising and so on are at a lower level, and should not be confused with marketing objectives. They are part of the marketing strategy needed to achieve marketing objectives. To be most effective, objectives should be capable of measurement and therefore "quantifiable." This measurement may be in terms of sales volume, money value, market share, percentage penetration of distribution outlets and so on. An example of such a measurable marketing objective might be "to enter the market with product Y and capture 10 percent of the market by value within one year." As it is quantified it can, within limits, be unequivocally monitored, and corrective action taken as necessary.

  12. #12
    Bhavesh Dabgar is offline Senior Member Bhavesh Dabgar is on a distinguished road
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    Re: Marketing Plan Query?

    Hi!!

    Dear,

    Marketing plan of a product :

    Its much easier to measure results if you have set goals. For stuff like PPC and sales conversions its essential for your split testing and research.

    Once again though, you are getting far too carried away with the more 'academic' side of marketing.

    Your business is a very simple one. Find people who need tree work done, and then do it for a tidy profit.

    Regards,

  13. #13
    hallelujah is offline Senior Member hallelujah is on a distinguished road
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    Re: Marketing Plan Query?

    good morning friend

    The "marketing objectives" state just where the company intends to be at some specific time in the future.
    James Quinn succinctly defined objectives in general as: Goals (or objectives) state what is to be achieved and when results are to be accomplished, but they do not state "how" the results are to be achieved.[3] They typically relate to what products (or services) will be where in what markets (and must be realistically based on customer behavior in those markets). the definition should cover three dimensions: "customer groups" to be served, "customer needs" to be served, and "technologies" to be used.[1]Thus, the definition of IBM's "corporate mission" in the 1940s might well have been: "We are in the business of handling accounting information [customer need] for the larger US organizations [customer group] by means ofpunched cards [technology]."
    Perhaps the most important factor in successful marketing is the "corporate vision." Surprisingly, it is largely neglected by marketing textbooks, although not by the popular exponents of corporate strategy .A Marketing Plan should emphasise on the message to be conveyed to the target audience and the type of media to be used. In case of candies the main target audience is children and lower age group of the population.You should prepare a budget of Advertising allocation and use it effectively and efficiently.Choose proper advertising mediums like newspaper,comics,TV etc for creating information.You can also measure the response of children by conducting a pilot survey of free sample distribution and according bring improvements in the product based on feedback.Use of free gifts or coupons can be used for sales promotion.

    thank you for asking the question

  14. #14
    HUNTER is offline Junior Member HUNTER is on a distinguished road
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    Re: Marketing Plan Query?

    Hello,

    Marketing plan are usually made by the marketing team to launch their product in the market. This process contain multiple of stages starting with the objection to its launch in the market. It consist following steps-

    1) Objectives- What is the main motive behind launching the product in the targeted market. Whether it is meeting with the organization objectives.

    2) Mission and vision- What are the short term and long term goals keeping product in the mind.


    3) SWOT analysis- we have to understand the strength, weakness, opportunities and threats to our company and product from competitors.

    4) 4 P’s- Product, price, place and promotion i.e. what is our product, what are its various ingradients, at what price it is to be launched, at what place and through which promotional activity.

    5) STP-Segmentation, targeting and positioning i.e. segmentation is to divide the people of similar need from a population, targeting is to find out our potential customer and positioning is to make strategies to house our product among customer.

    6) Pilot study-product is launched on a small scale to keep measure of strategies and behavior of people towards product.

    7) Commercialization-fully launching product in market after success of pilot study.

    Thank you

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