1. #1
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    Hospital Management or Pharmaceutical Marketing after B.Pharma.?

    Sir, I did B-Pharmacy, now i am interested in Post Graduation. According today's scope which is better in between Hospital Management and Pharmaceutical marketing.



  2. #2
    webadmin is offline Junior Member webadmin is on a distinguished road
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    Re: Hospital Management or Pharmaceutical Marketing after B.Pharma.?

    Hospital management and administration is concerned with the organization, coordination, planning, staffing, evaluating and controlling of health services for the masses. The primary objective is to provide quality healthcare to people and that too in a cost-effective manner. Professional hospital administrators have proven how institutions can be managed proficiently, economically and successfully in a given time period.

    There has been seen a remarkable growth in the hospital industry in India, which has lead to a great demand and popularity of the hospital management related courses. The requirement of professional administrators in the hospitals is growing briskly mostly because the nature of work in hospitals is quite different from other organizations. Hospitals are expected to deliver quality service 24 x 7 x 365.

    Pharmaceutical marketing is the last element of an information continuum, where research concepts are transformed into practical therapeutic tools and where information is progressively layered and made more useful to the health care system. Thus, transfer of information to physicians through marketing is a crucial element of pharmaceutical innovation. By providing an informed choice of carefully characterized agents, marketing assists physicians in matching drug therapy to individual patient needs. Pharmaceutical marketing is presently the most organized and comprehensive information system for updating physicians about the availability, safety, efficacy, hazards, and techniques of using medicines. The costs of pharmaceutical marketing are substantial, but they are typical of high-technology industries that must communicate important and complex information to sophisticated users. These costs are offset by savings resulting from proper use of medicines and from lower drug costs owing to price competition.

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